Our Story

Yildiz Blackstone and Aylin Brenna have shaped fashion at the highest level for years. Over two decades, they built LUCA LUCA into a leading design house. After the sale of the company, they turned to a question that had been following them for a long time: how to use that experience to champion the next wave of designers and serve the clients whose standards they understand best.

“Before this chapter, we kept asking how we could help the next generation of talent and the women who would wear them. We wanted to mentor designers, stand behind their work, and see their pieces move into wardrobes where they would actually live. Looking at how noisy retail had become, we imagined a different way to shop: focused, intelligent, and genuinely enjoyable.”

What began as a private styling showroom for a close circle of friends has grown into The Styling Room, a styling-first boutique at 74th and Lexington. We bring a rotation of emerging designers and heritage-rich labels to New York and pair them with an expert approach to styling. Our team of industry stylists helps clients refine their own point of view and build wardrobes that are socially fluent, dynamic, and deeply personal.

You can book a private appointment, step in for on-the-spot styling, or join one of our off-site trunk shows, often hosted by longtime clients in their homes. Designers are introduced the way new friends are: gradually, season by season, one great piece at a time. Clients see craftsmanship up close and, over time, assemble a wardrobe that feels collected.

“We come from generations of women in fashion. Our great-grandmother was a fabric merchant, our grandmother a bridal couturier, and our mother is a legendary retail entrepreneur in Izmir. There was never really anything else we could imagine doing.”

Shopping at The Styling Room blends Turkish hospitality with the best of Upper East Side charm. Clients are greeted by name, given time, and supported in pursuing the lives they are dressing for. Sometimes that looks like a cup of Turkish coffee and a full wardrobe reset; sometimes it is a single perfect piece on the way to dinner. The constant is that you feel cared for, understood, and beautifully put together.